Fiesta Del Sol: Event Information
Fiesta Del Sol Chicago is celebrating it’s 33rd year and it is one of the largest free admission Hispanic festivals in the country. The four day festival which runs from July 31st - August 3rd 2009, is located between Throop Street and Morgan Street in Chicago.
Fiesta Del Sol is the only Hispanic event in this area of the U.S. It is also tobacco and alcohol free. The event features top Latin and regional talent, delectable food, children’s area, Art Pavilion, a Carnival and lot’s of fun for the whole family.
The event also attracts over 1.4 million attendees, thus the Fiesta del Sol exemplifies event marketing at its best.
The Chicago Market
Information about the Chicago Market
- Chicago’s Latino purchasing power exceeds $18 billion*
- 2000 combined purchasing power of $352.96 billion projected to grow to $520.5 billion by 2020
- Fiesta Del Sol’s geographical county, Cook County, is the third largest Latino population county in the U.S.*
- Chicago has become the third largest Mexican market in the country, and one of the world’s leading industrial and transportation centers.
- The mean of Illinois Hispanic Household Income is above the US Hispanic Average
- Illinois...........................$54,493
- Total US Hispanics....$281,421,906
Sources: 2000 *US Census Bureau
Event Sponsorship
With a combination of an on-site presence and on screen advertising, all advertisers will see great benefits from participating in this great event.
All advertisers benefit from the screen’s high exposure, aimed at building image and brand awareness/loyalty in a positive non-pressure environment to an affluent, family orientated audience.
The screen is a non-traditional and innovative way to target an audience in a place and manner with which they could not be reached before.
Benefits
The screen is a non-traditional and innovative way to target an audience in a place and manner with which they could not be reached before.
Our screen is a powerful medium for companies looking to associate themselves with a huge event at a low cost while leaving a lasting impression.